Well, where did that time go? It seems that two years on there is plenty of feedback which suggests a very positive reaction to GDPR. … Read more
At Squeezymail, we take spam and permission very seriously. By creating an account and agreeing to our Terms of Use, you are also agreeing to this anti-spam policy.
The law isn’t enough, it’s permission that counts.
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
To send email to anyone using Squeezymail, you must have clearly obtained their permission. This could be done through any of the following:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using Squeezymail, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
Every email you send using Squeezymail must include the following:
Squeezymail has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
If we do discover that you’re emailing people without their permission, we will terminate your account with Squeezymail immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognise who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. It’s that simple.
Further information on email marketing and communication best practice is available via many resources, should you wish to obtain guidance before putting together your email marketing campaign, assistance is available via The Digital Consortium Ltd, an online marketing agency and parent company of Squeezymail. We have put some information together including documents and resources that will assist you in devising your email communication plan.